Saturday, April 2, 2011

Putting a Coffee Vending Business on the Fast Track

There are several ways of putting a business using coffee vending machines on the fast track. Unlike what some people might say vending machines are an excellent means of earning money through more than soft drinks. Snacks, hot drinks and canned beverages are only some of the popular items dispensed via vending machines . Coffee vending machines can vend much more than simply various kinds of coffee.

To get the maximum out of coffee vending machines it makes perfect sense to stock them with options of fresh fruit juice, soup, tea and chocolate. So somebody who is health conscious need not have to make do with a fizzy cold drink or coffee when thirsty. Any business which is sensitive to consumer needs and preferences has got it made anyway. Whether you have bought or hired or leased your coffee vending machines you should negotiate with the supplier on the various vending options to stock in your machine.

One of the offbeat ways of earning money from coffee vending machines is advertising. The vendor can always negotiate with the manufacturers of the different beverages and other products dispensed through the coffee vending machines for a fee on display. If the vending machines used have a full glass front, products can be seen by even passers-by. Therefore, how prominently a product is displayed will add to its promotional value. Obviously if a product is tucked away somewhere at the back or closely sandwiched between other, possibly rival, products the chances of it not being seen by a prospective consumer will be high.

Advertising – and for that all promotional efforts – base themselves on the principle of ‘out of sight, out of mind'. Powerful promotional thrusts depend on high visibility and a vendor can play on that need. In case of coffee vending machines some vendors offer to place promotional material like stickers etc on the machines and use cups/glasses stamped with the name of a product/manufacturer and charge a fee for it. So go ahead and make the most of your coffee vending machines.

No comments: